SecretumVault Logo
# SecretumVault Branding Guidelines ## Overview SecretumVault is a post-quantum cryptographic secrets management system designed for modern cloud infrastructure. The brand identity reflects security, innovation, and technical sophistication through a cohesive visual system combining vault imagery with quantum-inspired elements. This guide covers logo systems, color palettes, typography, usage guidelines, and practical integration examples. --- ## Logo System ### Available Logo Variants SecretumVault provides multiple logo variants to accommodate different use cases and layouts: | Variant | File | ViewBox | Best For | Features | |---------|------|---------|----------|----------| | **Vertical Animated** | `secretumvault-logo.svg` | 200×280 px | Hero sections, interactive displays | Rotating orbits, pulsing core | | **Vertical Static** | `secretumvault-logo-s.svg` | 200×280 px | Print, documentation, static layouts | No animations, full color | | **Horizontal Animated** | `secretumvault-logo-h.svg` | 400×120 px | Navigation bars, headers | Rotating orbits, space-efficient | | **Horizontal Static** | `secretumvault-logo-h-s.svg` | 400×120 px | Print headers, static layouts | No animations, horizontal format | | **Animated Icon** | `secretumvault-icon.svg` | 200×200 px | App icons, favicons, UI elements | Full animations, square format | | **Static Icon** | `secretumvault-icon-s.svg` | 200×200 px | Favicon, print, badges | No animations, square format | | **B&W Logo** | `secretumvault-logo-bn.svg` | 200×200 px | Print (grayscale), restricted color | Single color, monochrome | | **B&W Icon** | `secretumvault-icon-bn.svg` | 200×200 px | Print, B&W documents | Single color, monochrome | ### Logo Composition The vault icon consists of: - **Outer Ring (Dashed):** Cyan glow with rotating animation (20s cycle) - **Inner Circle:** Gradient fill (deep vault → primary → secondary) - **Central Node:** Quantum cyan core with pulsing effect (5.2px → 6.5px → 5.2px, 2s cycle) - **Orbital Electrons:** Four cyan dots rotating around the core (8s clockwise) - **Secondary Orbit:** Four purple dots at diagonal positions (12s counterclockwise) - **Vault Handle:** Gold-accented bar and circular ring overlay - **Text:** "SecretumVault" in Space Grotesk Bold, Quantum Cyan (#00D9FF) ### Sizing & Clear Space **Minimum Sizes:** - **Logo (full):** 120px wide minimum - **Icon only:** 32px minimum - **Favicon:** 16px or 32px **Clear Space:** Maintain clear space around the logo equal to half the logo height on all sides. For a 120px logo, maintain 60px clear space on all sides. --- ## Icon System ### Icon Scalability Icons maintain clarity and recognizability across all sizes: | Size | Use Case | |------|----------| | 16px | Favicon, small UI elements | | 24px | Toolbar icons, small badges | | 32px | Standard app icons, navigation | | 48px | Medium app icons, avatar sizes | | 64px | Large app icons, decorative elements | | 128px | Application splash screens | | 256px | High-resolution favicons | | 512px | Marketing, high-DPI displays | ### When to Use Each Variant **Full Logo (`secretumvault-logo.svg`, `secretumvault-logo-s.svg`)** - Hero sections and landing pages - Marketing materials and presentations - Documentation headers - Standalone brand applications **Horizontal Logo (`secretumvault-logo-h.svg`)** - Header/navbar branding - Horizontal banner designs - Social media headers - Documentation breadcrumbs - Minimum width: 240px **Icon Only (`secretumvault-icon.svg`, `secretumvault-icon-s.svg`)** - UI navigation and buttons - Favicons and application icons - Small badges and labels - Quick reference elements - Available at all standard icon sizes --- ## Color Palette ### Primary Colors | Name | Hex | RGB | Use | |------|-----|-----|-----| | Deep Vault | #0a1929 | rgb(10, 25, 41) | Background, dark areas | | Primary | #1a2744 | rgb(26, 39, 68) | Main logo fill, primary UI | | Secondary | #2a3f6a | rgb(42, 63, 106) | Secondary fills, gradients | | Quantum Cyan | #00d9ff | rgb(0, 217, 255) | Accents, highlights, text | ### Accent Colors | Name | Hex | RGB | Use | |------|-----|-----|-----| | Gold Accent | #ffd700 | rgb(255, 215, 0) | Vault handle, emphasis | | Purple Accent | #8b5cf6 | rgb(139, 92, 246) | Secondary orbit, decorative | ### Color Usage Guidelines - **Quantum Cyan (#00D9FF):** Primary interactive elements, links, highlights - **Gold (#ffd700):** Call-to-action buttons, important features - **Purple (#8b5cf6):** Secondary information, decorative elements - **Primary Blue (#1a2744):** Logo fill, main backgrounds - **Secondary Blue (#2a3f6a):** Gradients, borders, secondary backgrounds ### Background Compatibility **Dark Backgrounds** ✅ - Quantum Deep: #0A1929 - Quantum Blue: #1A2744 - Black: #000000 Use: `secretumvault-logo.svg`, `secretumvault-logo-bn.svg`, or `secretumvault-icon.svg` **Light Backgrounds** ✅ - White: #FFFFFF - Off-white: #F5F5F5 - Light gray: #E8E8E8 Use: `secretumvault-logo-s.svg` or `secretumvault-logo-bn.svg` **Avoid** ❌ - Patterned backgrounds - Complex images - Colors with insufficient contrast ### Accessibility - Maintain sufficient contrast for text (WCAG AA minimum 4.5:1 for regular text) - Avoid color-only differentiation; use patterns or text labels - Test color combinations with color-blind friendly tools --- ## Typography ### Primary Typeface: Space Grotesk - **Font Family:** Space Grotesk - **Category:** Sans Serif - **Weights:** 400 (Regular), 600 (Semi-Bold), 700 (Bold) - **Source:** Google Fonts - **License:** Open Source (Open Font License) #### Google Fonts Import ```html ``` #### CSS Usage ```css font-family: 'Space Grotesk', sans-serif; ``` ### Typography Hierarchy | Element | Font | Weight | Size | Use | |---------|------|--------|------|-----| | Logo Text | Space Grotesk | 700 | 32-48px | Logo wordmark | | Heading 1 | Space Grotesk | 700 | 3rem | Page titles | | Heading 2 | Space Grotesk | 700 | 1.8rem | Section headers | | Heading 3 | Space Grotesk | 600 | 1.2rem | Subsection headers | | Body Text | System Sans | 400 | 1rem | Documentation, content | | Code | Monospace | 400 | 0.85-0.9rem | Code blocks | ### Logo Text Color - **Light Mode:** #1A2744 (Deep Primary) - **Dark Mode:** #00D9FF (Quantum Cyan) --- ## Animation Guidelines ### When to Use Animated Logos - Hero sections with user attention - Loading indicators - Interactive UI elements - Marketing videos - Promotional materials ### When to Use Static Logos - Navigation bars - Footers - Print materials - Emails - Documents - Favicons - Small UI elements ### Animated Logo Specifications | Animation | Duration | Direction | Range/Loop | |-----------|----------|-----------|-----------| | Outer Ring Rotation | 20s | Clockwise | 0° → 360°, infinite | | Central Core Pulsing | 2s | - | 5.2px → 6.5px → 5.2px, infinite | | Orbital Electrons | 8s | Clockwise | 360° rotation, infinite | | Secondary Orbit | 12s | Counterclockwise | 360° rotation, infinite | --- ## Usage Guidelines ### DO ✓ - Use complete logos with proper text and icon - Maintain clear space around logos (20px minimum) - Use appropriate variant for the medium (animated for web, static for print) - Scale logos proportionally - Use provided SVG files for vector graphics - Apply logos on contrasting backgrounds for visibility - Use recommended color combinations - Test logos across different screen sizes and devices - Use descriptive alt text: `alt="SecretumVault logo"` or `alt="Vault security icon"` ### DON'T ✗ - Distort or skew the logo (non-proportional scaling) - Change logo colors without explicit approval - Add effects (shadows, glows) beyond original design - Rotate logos at unusual angles - Use logo on cluttered backgrounds - Mix animated and static versions together - Rasterize SVGs without maintaining resolution - Remove or modify individual logo elements - Use logo without adequate clear space - Apply logos too small (below minimum size) - Use vague alt text: `alt="logo.svg"` or `alt="image"` --- ## Integration Examples ### Web Header ```html
SecretumVault
``` ### Favicon ```html ``` ### Documentation Header ```html
SecretumVault
``` ### UI Navigation ```html ``` ### Hero Section (Animated) ```html
SecretumVault Logo
``` ### Static Background with Logo ```html
SecretumVault
``` --- ## File Formats ### Primary Format: SVG All official logos are provided as Scalable Vector Graphics (SVG): **Advantages:** - Resolution-independent scaling - Animated elements support - Reduced file size - Full browser support **Usage:** Web, digital displays, high-quality print output ### Export Guidelines for Other Formats If exporting to raster formats (PNG, JPG): - **PNG:** Recommended for web (supports transparency) - Minimum 2x resolution for Retina displays - Optimize with tools like TinyPNG or ImageOptim - **PDF:** For print distribution (maintains vector quality) - **JPG:** Not recommended (no transparency, quality loss) ### Export Settings When exporting from SVG: - **Minimum DPI:** 300 for print - **Color Space:** sRGB for web, CMYK for commercial print - **Transparency:** Preserve alpha channel for PNG - **Optimization:** Remove metadata, optimize paths --- ## Social Media Specifications | Platform | Format | Recommended Size | Logo Variant | |----------|--------|------------------|--------------| | Twitter | Square | 400×400px | Icon or Vertical | | LinkedIn | Square | 400×400px | Icon or Vertical | | GitHub | Square | 200×200px | Icon | | Facebook | Square | 1200×1200px | Icon or Vertical | | Email Signature | Horizontal | 400×120px | Horizontal Static | --- ## Print Implementation - Use `secretumvault-logo-s.svg` (static version) - Export to PDF for best print quality - Ensure minimum size of 1 inch (25.4mm) - Verify color accuracy with print vendor - Use CMYK color profile for commercial printing - Maintain clear space in print layouts ### Export for Print If exporting SVG to raster for print: - Minimum 300 DPI - Maintain aspect ratio - Use PNG with transparency or PDF - Recommended tools: Inkscape, Adobe Illustrator, or online converters --- ## Design System Integration ### Quantum Vault Visual Language The SecretumVault logo employs a quantum theme that reflects the post-quantum cryptography foundation: - **Vault Imagery:** Security and protection - **Circular Orbital Pattern:** Quantum mechanics and atomic structure - **Rotating Elements:** Continuous motion and dynamism - **Cyan Accent:** Innovation and cutting-edge technology - **Gold Accents:** Value and trust ### Design Token Usage ```css /* Color Tokens */ --sv-primary: #1a2744; --sv-secondary: #2a3f6a; --sv-cyan: #00d9ff; --sv-gold: #ffd700; --sv-purple: #8b5cf6; /* Typography Tokens */ --font-primary: 'Space Grotesk', sans-serif; --font-weight-regular: 400; --font-weight-semi-bold: 600; --font-weight-bold: 700; ``` --- ## Asset Locations All branding assets are located in the project: ``` secretumvault/ ├── assets/ │ ├── logos/ │ ├── icons/ │ └── branding/ │ ├── secretumvault-logo.svg (animated vertical) │ ├── secretumvault-logo-s.svg (static vertical) │ ├── secretumvault-logo-h.svg (animated horizontal) │ ├── secretumvault-logo-h-s.svg (static horizontal) │ ├── secretumvault-icon.svg (animated icon) │ ├── secretumvault-icon-s.svg (static icon) │ ├── secretumvault-logo-bn.svg (B&W logo) │ ├── secretumvault-icon-bn.svg (B&W icon) │ ├── index.html (interactive asset gallery) │ └── BRAND-GUIDELINES.md (this file) └── docs/ └── BRAND-GUIDELINES.md (comprehensive documentation) ``` --- ## Interactive Asset Gallery An interactive gallery with dark/light mode toggle, copy-to-clipboard functionality, and detailed specifications is available in `assets/branding/index.html`. This gallery displays all logo variants, color palettes, typography samples, and scalability tests. To view the gallery: 1. Open `assets/branding/index.html` in a web browser 2. Toggle between dark and light modes 3. Click color codes to copy to clipboard 4. View logos at different sizes and devices --- ## Version History | Version | Date | Changes | |---------|------|---------| | 1.0 | 2025-12-22 | Initial brand guidelines consolidating logo systems, color palettes, typography, usage guidelines, integration examples, and practical implementation guidance | --- ## Questions & Support For branding questions or asset requests, refer to: - Interactive Asset Gallery: `assets/branding/index.html` - Project Architecture: `docs/secretumvault-complete-architecture.md` - Asset Gallery: Open in browser for dark/light mode toggles and copy-to-clipboard functionality --- **SecretumVault** — Post-quantum cryptographic secrets management for modern infrastructure Made with ❤️ • Built in Rust