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22 KiB
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22 KiB
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# Complete Attendee Journey - Provisioning Talk Sept. 2025\n\n## Journey Overview\n\n```plaintext\nDiscovery → Registration → Pre-Event → Live Event → Post-Event → Community\n ↓ ↓ ↓ ↓ ↓ ↓\n QR/URL → Typebot → Sendy → Claper → Formbricks → Long-term\n Landing → n8n → Email → n8n → n8n → Engagement\n Page → Baserow → Sequence → Analytics → Analysis → Retention\n```\n\n## Phase 1: Discovery & Registration\n\n### QR Code Strategy\n\n#### 1. Primary Event QR Code\n\n```plaintext\nURL: https://rust-meetup.local/registro?utm_source=qr&utm_campaign=primary\nPurpose: Main registration entry point\nPlacement: Posters, social media, slides\n```\n\n#### 2. Speaker-Specific QR Codes\n\n```plaintext\nURL: https://rust-meetup.local/registro?utm_source=qr&utm_campaign=speaker&speaker=main\nPurpose: Track speaker influence on registrations\nPlacement: Speaker bio slides, social profiles\n```\n\n#### 3. Partner/Sponsor QR Codes\n\n```plaintext\nURL: https://rust-meetup.local/registro?utm_source=qr&utm_campaign=partner&partner=[partner_id]\nPurpose: Track partner referrals\nPlacement: Partner websites, newsletters\n```\n\n#### 4. Social Media QR Codes\n\n```plaintext\nURL: https://rust-meetup.local/registro?utm_source=qr&utm_campaign=social&platform=[platform]\nPurpose: Track social media effectiveness\nPlatforms: Twitter, LinkedIn, GitHub, Reddit\n```\n\n### Landing Page Optimization\n\n#### A/B Testing Variants\n\n**Variant A: Technical Focus**\n\n```html\n<div class="hero-section">\n <h1>Master Infrastructure Automation</h1>\n <h2>Rust + Nushell + KCL</h2>\n <ul class="tech-highlights">\n <li>🦀 Modern Rust practices for DevOps</li>\n <li>🐚 Advanced Nushell scripting</li>\n <li>⚙️ Declarative configs with KCL</li>\n <li>☸️ Cloud-native patterns</li>\n </ul>\n</div>\n```\n\n**Variant B: Community Focus**\n\n```html\n<div class="hero-section">\n <h1>Join the Rust Community</h1>\n <h2>Learn, Share, Connect</h2>\n <ul class="community-highlights">\n <li>👥 Meet local Rust developers</li>\n <li>🚀 Hands-on workshops</li>\n <li>🍕 Networking & pizza</li>\n <li>📚 Take-home resources</li>\n </ul>\n</div>\n```\n\n#### Progressive Registration Forms\n\n**Step 1: Essential Info (Typebot Flow)**\n\n```json\n{\n "blocks": [\n {\n "type": "text",\n "content": "¡Hola! 👋 Soy RustBot, tu asistente para el meetup."\n },\n {\n "type": "text_input",\n "label": "¿Cómo te llamas?",\n "variable": "name",\n "required": true\n },\n {\n "type": "email_input",\n "label": "Tu email (para enviarte los detalles)",\n "variable": "email",\n "required": true\n },\n {\n "type": "choice",\n "label": "¿Cuál es tu nivel con Rust?",\n "variable": "rust_level",\n "options": [\n { "label": "🌱 Principiante (estoy empezando)", "value": "beginner" },\n { "label": "🏗️ Intermedio (ya he hecho proyectos)", "value": "intermediate" },\n { "label": "🚀 Avanzado (contribuyo al ecosistema)", "value": "advanced" }\n ]\n },\n {\n "type": "webhook",\n "url": "https://n8n.rust-meetup.local/webhook/registration",\n "method": "POST"\n }\n ]\n}\n```\n\n**Step 2: Interest Profiling (Optional)**\n\n```json\n{\n "conditional_blocks": [\n {\n "condition": "rust_level === 'beginner'",\n "blocks": [\n {\n "type": "choice",\n "label": "¿Qué te interesa más aprender?",\n "variable": "learning_focus",\n "options": [\n { "label": "Sintaxis básica de Rust", "value": "syntax" },\n { "label": "Herramientas de desarrollo", "value": "tooling" },\n { "label": "Conceptos de ownership", "value": "ownership" },\n { "label": "Ecosistema y crates", "value": "ecosystem" }\n ]\n }\n
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