kogral/assets/branding/README.md
2026-01-23 16:11:07 +00:00

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# KOGRAL Branding Assets
Complete branding system for KOGRAL (KOwledge GRAphs, Local-first) - Git-native knowledge graphs for developer teams.
## Directory Structure
```text
branding/
├── README.md # This file
├── index.html # Quick reference showcase
└── kogral-assets-showcase.html # Comprehensive assets catalog
```
## Quick Start
Open either HTML file in your browser to view the interactive branding showcase:
- **`index.html`** - Compact version with dark/light mode toggle
- **`kogral-assets-showcase.html`** - Full-featured showcase with navigation, comparison tables, and detailed guidelines
## Logo Variants
All logos are available in the `../logos/` directory with these suffixes:
| Suffix | Variant | Dimensions | Use Case |
|--------|---------|------------|----------|
| (none) | Full logo | 610×200px | Primary branding |
| `-h` | Horizontal | 1000×300px | Banners, headers |
| `-s` | Square | 200×200px | Apps, UI, icons |
| `-h-s` | Horizontal small | 500×150px | Navbars, sidebars |
| `-bn` | Black & white | 610×200px | Print, documents |
## Icon Variants
All icons are available in the `../icons/` directory:
| Variant | Dimensions | Use Case |
|---------|------------|----------|
| `kogral-icon.svg` | 200×200px | Standard favicon, UI elements |
| `kogral-icon-s.svg` | 100×100px | Compact spaces, mobile UI |
| `kogral-icon-bn.svg` | 200×200px | Print, monochrome contexts |
## Color Palette
Core brand colors with semantic meaning:
- **Primary Blue** (`#4a9eff`) - Knowledge, connectivity, main interactions
- **Accent Green** (`#3dd68d`) - Active states, growth, highlights
- **Gold** (`#fbbf24`) - Important elements, central focal point
- **Slate Secondary** (`#64748b`) - Secondary elements, borders
- **Dark Primary** (`#1a2744`) - UI backgrounds, primary dark
- **Dark Secondary** (`#2a3f6a`) - UI emphasis, secondary dark
## Usage Guidelines
### Logo Sizing
- Use the full logo for primary brand identification
- Maintain minimum 20px whitespace around all sides
- Never distort or rotate the logo
- For small spaces, prefer square or horizontal-small variants
### Color Usage
- Primary Blue for main interactions and hierarchy
- Accent Green highlights active states and positive actions
- Gold emphasizes central knowledge nodes and critical elements
- Use monochrome variants on dark/light backgrounds for accessibility
### Digital Applications
- All assets are SVG format for infinite scalability
- Use in web apps, mobile interfaces, and digital signage
- Animations are preserved and scale responsively
- Export to PNG at 2x resolution for high-DPI displays
### Print Production
- Always use black & white variants for print materials
- Ensure minimum 1/4" clear space around logo
- Test colors on actual materials before final production
- Monochrome is preferred for single-color prints
### Social Media
- Use square logo (200×200px) for profile pictures
- Horizontal variants (1000×300px) for banners and covers
- Export PNG at 2x scale for high-DPI displays
- Use full logo for primary brand identification
### Accessibility
- All color combinations meet WCAG AA standards
- Monochrome variants ensure colorblind accessibility
- Use descriptive alt-text: "KOGRAL - Git-native knowledge graphs"
## Asset Features
**Interactive HTML Showcases**
- Dark/light mode toggle with persistent storage
- Responsive grid layouts
- One-click filename copy
- Sticky navigation (showcase version)
- Color palette visualization
- Comparison tables
🎨 **SVG Animations**
- Pulsing central node
- Flowing connection lines
- Rotating hexagon outlines
- Synchronized glow effects
📊 **Format & Scalability**
- All assets in SVG format
- Infinite scalability without quality loss
- Animations preserved across all sizes
- Print-ready monochrome variants
## File Sizes
- Full logos: ~3-5KB each
- Icons: ~2-3KB each
- HTML showcases: ~20-29KB
## Version Information
- **Last Updated:** 2026-01-18
- **Version:** 1.0
- **Format:** SVG + HTML5
- **Compatibility:** All modern browsers
## Brand Identity
**KOGRAL** represents:
- 🧠 Knowledge graphs for intelligent organization
- 🔗 Connected nodes and relationships
- 💾 Git-native, local-first architecture
- 🌍 Distributed, team-friendly knowledge management
- ✨ Elegant, animated visual identity
## Related Assets
- Logos: `/assets/logos/`
- Icons: `/assets/icons/`
- Main logo file: `/assets/kogral-logo.svg`
## Contact & Updates
For asset requests or updates, refer to the KOGRAL project documentation.
---
**All assets in KOGRAL branding system are optimized for scalability, accessibility, and brand consistency.**