477 lines
20 KiB
Markdown
477 lines
20 KiB
Markdown
# StratumIOps: Brand Strategy and Business Model
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## Executive Summary
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| Aspect | Decision |
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|---------|----------|
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| **Name** | StratumIOps |
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| **Pronunciation** | "Stratum-I-Ops" |
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| **Tagline** | "Intelligent layers. Automated operations." |
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| **Model** | Open Core + Enterprise + Services |
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| **Target** | Mid-market tech companies (50-500 devs) |
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| **Differentiator** | Only Rust-native integrated platform with AI |
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| **Domain** | stratumiops.dev
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---
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## 1. Name and Branding
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### Selected Name: StratumIOps
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ │
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│ ███████╗████████╗██████╗ █████╗ ████████╗██╗ ██╗███╗ ███╗
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│ ██╔════╝╚══██╔══╝██╔══██╗██╔══██╗╚══██╔══╝██║ ██║████╗ ████║
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│ ███████╗ ██║ ██████╔╝███████║ ██║ ██║ ██║██╔████╔██║
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│ ╚════██║ ██║ ██╔══██╗██╔══██║ ██║ ██║ ██║██║╚██╔╝██║
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│ ███████║ ██║ ██║ ██║██║ ██║ ██║ ╚██████╔╝██║ ╚═╝ ██║
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│ ╚══════╝ ╚═╝ ╚═╝ ╚═╝╚═╝ ╚═╝ ╚═╝ ╚═════╝ ╚═╝ ╚═╝
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│ ██████╗ ██████╗ ███████╗
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│ ██╔═══██╗██╔══██╗██╔════╝
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│ ██║ ██║██████╔╝███████╗
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│ ██║ ██║██╔═══╝ ╚════██║
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│ ╚██████╔╝██║ ███████║
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│ ╚═════╝ ╚═╝ ╚══════╝
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│ │
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│ "Intelligent layers. Automated operations." │
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│ │
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└─────────────────────────────────────────────────────────────────┘
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```
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### Rationale
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| Criterion | Evaluation |
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|----------|------------|
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| **Tech-feel** | "-Ops" suffix immediately tech-recognizable (GitOps, DevOps, MLOps, AIOps) |
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| **Metaphor** | "Stratum" = layers. Each project is a layer of the stack |
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| **Market fit** | Connects with Platform Engineering / DevOps market |
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| **Scalability** | Allows adding more "layers" in the future |
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| **Bilingual** | Works equally well in English and Spanish |
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| **Availability** | stratumiops.dev / stratumiops.io likely available |
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| **Differentiation** | No direct competitors with that name |
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| **Memorable** | Easy to remember, not too long |
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### Alternatives Considered
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| Name | Concept | Reason for Rejection |
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|--------|----------|-------------------|
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| STRATUMIOPS (alone) | Geological layers | Lacks tech-feel, stratum.dev unavailable |
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| NEXUS | Connection point | Overused in tech |
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| Layerix | Layers + tech suffix | Invented, less recognizable |
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| Forgelayer | Forge + layers | Longer, less memorable |
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| DevSTRATUMIOPS | Dev + layers | Sounds generic |
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---
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## 2. Brand Architecture
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### Product Hierarchy
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```text
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StratumIOps
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"Intelligent layers.
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Automated operations."
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│
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┌────────────────┼────────────────┐
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│ │ │
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▼ ▼ ▼
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┌──────────┐ ┌──────────┐ ┌────────────┐
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│StratumIOps│ │StratumIOps│ │ StratumIOps │
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│ Core │ │ Pro │ │ Enterprise │
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│ (OSS) │ │(License) │ │ (Support) │
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└──────────┘ └──────────┘ └────────────┘
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```
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### Products Under the Umbrella
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| Product | Origin | Public Name | Tagline |
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|----------|--------|----------------|---------|
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| Kogral | Knowledge Graph | StratumIOps/knowledge | "Capture and query team knowledge" |
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| Vapora | Orchestration | StratumIOps/orchestrate | "Coordinate agents and workflows" |
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| TypeDialog | Forms/Automation | StratumIOps/interact | "Universal forms and automation" |
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| Provisioning | Infrastructure | StratumIOps/provision | "Infrastructure as typed code" |
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### Visualization
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```text
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┌──────────────────────────────────────────────────────────────┐
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│ StratumIOps/knowledge ←── Kogral │
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│ "Capture and query team knowledge" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/orchestrate ←── Vapora │
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│ "Coordinate agents and development workflows" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/interact ←── TypeDialog │
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│ "Universal forms and automation" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/provision ←── Provisioning │
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│ "Infrastructure as typed code" │
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└──────────────────────────────────────────────────────────────┘
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```
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---
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## 3. Taglines
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### Main Tagline
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> **"Intelligent layers. Automated operations."**
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### Context-Specific Variants
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| Context | Tagline | Use |
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|----------|---------|-----|
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| **Main** | "Intelligent layers. Automated operations." | General branding |
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| **Technical** | "Stack intelligence. Automate everything." | Developer marketing |
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| **Flow** | "From knowledge to deployment. Automated." | Presentations |
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| **Benefits** | "Build smarter. Deploy faster." | Marketing, ads |
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| **Enterprise** | "The full-stack operations platform" | B2B sales |
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| **Pain point** | "Development without friction" | Landing pages |
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| **Kogral-centric** | "Where your team's knowledge becomes code" | Content marketing |
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### Key Sales Message
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> "StratumIOps is the only platform that unifies knowledge management, agent orchestration, universal forms, and infrastructure-as-code in a coherent Rust stack. No more 10 disconnected tools. No more lost knowledge. No more uncontrolled LLM costs. One ecosystem. Real integration."
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---
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## 4. Business Model
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### 4.1 Open Core + Enterprise
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#### FREE Tier (Open Source)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps FREE (OSS) │
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├─────────────────────────────────────────────────────────────────┤
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│ • Kogral core (knowledge graph, CLI, MCP) │
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│ • Vapora community (agents, basic routing) │
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│ • TypeDialog core (6 backends, forms) │
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│ • Provisioning community (AWS, basic orchestration) │
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│ • Single-tenant, self-hosted │
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│ • Community support (GitHub Issues) │
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└─────────────────────────────────────────────────────────────────┘
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```
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#### PRO Tier (License)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps PRO ($X/user/month) │
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├─────────────────────────────────────────────────────────────────┤
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│ Everything in Free + │
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│ • Multi-tenant with SurrealDB scopes │
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│ • Advanced budget enforcement (alerts, dashboards) │
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│ • All cloud providers (GCP, Azure, Hetzner, UpCloud) │
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│ • SSO (SAML, OIDC) │
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│ • Priority support (48h SLA) │
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│ • Automatic updates │
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└─────────────────────────────────────────────────────────────────┘
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```
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#### ENTERPRISE Tier (Custom)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps ENTERPRISE (Custom pricing) │
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├─────────────────────────────────────────────────────────────────┤
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│ Everything in Pro + │
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│ • Complete security layer (39K lines) │
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│ • Audit logging (7 years, 5 export formats) │
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│ • Advanced MFA (WebAuthn/FIDO2) │
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│ • 5 KMS backends │
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│ • Custom Cedar policies │
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│ • Multi-party break-glass │
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│ • Compliance packs (SOC2, HIPAA, GDPR) │
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│ • Dedicated support (4h SLA) │
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│ • Custom integrations │
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│ • On-premise deployment assistance │
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└─────────────────────────────────────────────────────────────────┘
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```
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### 4.2 Professional Services
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#### Implementation
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| Service | Duration | Reference Rate |
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|----------|----------|-------------------|
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| Initial assessment | 1-2 days | €2,000 - €4,000 |
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| Basic implementation | 1 week | €8,000 - €15,000 |
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| Enterprise implementation | 1 month | €30,000 - €60,000 |
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| Migration from other tools | Variable | Custom |
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#### Consulting
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| Specialty | Rate/Day |
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|--------------|------------|
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| AI agent architecture | €1,500 |
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| Knowledge management strategy | €1,500 |
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| IaC modernization (Nickel) | €1,500 |
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| Security audit | €2,000 |
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#### Premium Support
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| Modality | Monthly Rate |
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|-----------|----------------|
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| Dedicated engineer | €5,000 - €10,000 |
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| 24/7 on-call support | €3,000 additional |
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| Quarterly business reviews | Included in Enterprise |
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### 4.3 Training and Certification
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#### StratumIOps Academy - Courses
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| Course | Format | Price |
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|-------|---------|--------|
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| StratumIOps Fundamentals | Online, self-paced | €500 |
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| StratumIOps for DevOps | 2 days, in-person | €1,200 |
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| AI Agent Development with Vapora | 3 days | €1,800 |
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| Nickel IaC Masterclass | 2 days | €1,200 |
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| Enterprise Security Workshop | 1 day | €800 |
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#### Certifications
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| Certification | Exam |
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|---------------|--------|
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| StratumIOps Certified Developer (SOCD) | €300 |
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| StratumIOps Certified Architect (SOCA) | €500 |
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| StratumIOps Certified Administrator (SOCAD) | €400 |
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#### Corporate Training
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| Modality | Price |
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|-----------|--------|
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| Team training (up to 10 people) | €8,000/day |
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---
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## 5. Reputation Strategy
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### 5.1 Thought Leadership
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| Channel | Content |
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|-------|-----------|
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| **Tech blog** (stratumiops.dev/blog) | Rust architecture deep dives, comparisons vs Terraform/LangChain, case studies |
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| **YouTube** | Product demos, technical tutorials, conference talks |
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| **Newsletter** | Release notes, industry insights, tips & tricks |
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| **GitHub** | OSS contributions, example repos, community engagement |
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### 5.2 Community Building
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| Initiative | Purpose |
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|------------|-----------|
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| Discord/Slack community | Peer-to-peer support, feedback |
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| GitHub Discussions | Technical Q&A, public RFCs |
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| Virtual meetups (monthly) | Demos, AMA sessions |
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| Conference presence | RustConf, KubeCon, local meetups |
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| Open source contributions | Plugins, integrations, examples |
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### 5.3 Technical Credibility
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**Differentiators to communicate**:
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| Metric | Message |
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|---------|---------|
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| 195K lines of Rust | Performance and type-safety |
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| 4,310+ tests | Quality and reliability |
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| 39K lines of security | Enterprise-ready |
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| Zero unsafe code | Security by design |
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| 100% documented APIs | Developer experience |
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| Full stack Rust | Technological consistency |
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---
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## 6. Competitive Positioning
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### Positioning Map
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```text
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ENTERPRISE FEATURES
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▲
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│
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Terraform/Pulumi │ ┌───────────┐
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● │ │StratumIOps │
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│ │ (here) │
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│ └───────────┘
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│
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───────────────────────┼───────────────────────▶
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SINGLE TOOL │ INTEGRATED PLATFORM
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│
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LangChain ● │
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│
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Notion ● │ ● Obsidian
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│
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│
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▼
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BASIC FEATURES
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```
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### Positioning Statement
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> "The only platform that integrates knowledge management, agent orchestration, forms automation, and IaC in a coherent Rust stack."
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### Comparison with Alternatives
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| Aspect | StratumIOps | Competition |
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|---------|------------|-------------|
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| **Stack** | End-to-end Rust | Python/JS/Go mix |
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| **Config** | Nickel (typed) | YAML/JSON (runtime errors) |
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| **Multi-tenant** | Native SurrealDB scopes | DIY isolation |
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| **AI** | Native in all products | Retrofitted |
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| **Self-hosted** | Complete | SaaS lock-in |
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| **Agents** | Learning-based, budget control | Static chains |
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---
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## 7. Financial Projection
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### Conservative Scenario
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#### Year 1: Establishment
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| Source | Calculation | Revenue |
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|--------|---------|----------|
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| Enterprise (5 customers) | 5 × €50K avg | €250,000 |
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| Pro (50 customers) | 50 × €500/month × 12 | €300,000 |
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| Consulting | 200 days × €1,500 | €300,000 |
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| Training | 20 courses × €5K avg | €100,000 |
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| **TOTAL YEAR 1** | | **€950,000** |
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#### Year 2: Growth
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| Source | Calculation | Revenue |
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|--------|---------|----------|
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| Enterprise (15 customers) | 15 × €50K avg | €750,000 |
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| Pro (200 customers) | 200 × €500/month × 12 | €1,200,000 |
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| Consulting | 300 days × €1,500 | €450,000 |
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| Training + Certs | | €200,000 |
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| **TOTAL YEAR 2** | | **€2,600,000** |
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#### Year 3: Scale
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| Source | Calculation | Revenue |
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|--------|---------|----------|
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| Enterprise (40 customers) | 40 × €50K avg | €2,000,000 |
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| Pro (500 customers) | 500 × €500/month × 12 | €3,000,000 |
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| Professional services | | €800,000 |
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| Academy | | €400,000 |
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| **TOTAL YEAR 3** | | **€6,200,000** |
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### Projection Summary
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```text
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Year 1: €950K ████████░░░░░░░░░░░░░░░░░░░░░░
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Year 2: €2.6M ██████████████████████░░░░░░░░
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Year 3: €6.2M ██████████████████████████████████████████████████
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```
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---
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## 8. Go-to-Market Plan
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### Phase 1: Foundations (Months 1-3)
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- [ ] Register stratumiops.dev / stratumiops.io domain
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- [ ] Create landing page with waitlist
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- [ ] Publish StratumIOps/knowledge (Kogral) as OSS
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- [ ] Write 5 technical blog posts
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- [ ] Create Discord channel
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### Phase 2: Community (Months 4-6)
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- [ ] Publish StratumIOps/orchestrate (Vapora) as OSS
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- [ ] Launch newsletter
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- [ ] Participate in 2 conferences
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- [ ] Reach 500 GitHub stars
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- [ ] First 10 active users
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### Phase 3: Monetization (Months 7-12)
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- [ ] Launch StratumIOps Pro
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- [ ] Close 3 Enterprise pilot customers
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- [ ] Launch StratumIOps Academy
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- [ ] Reach €500K ARR
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- [ ] Hire first Customer Success
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---
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## 9. Key Metrics (KPIs)
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### Product
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| Metric | Year 1 Target |
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|---------|--------------|
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| GitHub stars | 2,000 |
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| Monthly active users (free) | 500 |
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| Pro subscribers | 50 |
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| Enterprise customers | 5 |
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### Revenue
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| Metric | Year 1 Target |
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|---------|--------------|
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| ARR | €950K |
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| MRR growth | 15% month |
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| Net Revenue Retention | 110% |
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| CAC payback | < 12 months |
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### Community
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| Metric | Year 1 Target |
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|---------|--------------|
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| Discord members | 1,000 |
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| Newsletter subscribers | 3,000 |
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| Blog monthly visitors | 10,000 |
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| Conference talks | 5 |
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---
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## 10. Risks and Mitigation
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| Risk | Probability | Impact | Mitigation |
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|--------|--------------|---------|------------|
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| Better-funded competitor | High | High | Technical differentiation (Rust), OSS community |
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| Slow Nickel adoption | Medium | Medium | Excellent documentation, migration paths |
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| LLM provider dependency | High | Medium | Multi-provider support, local Ollama |
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| Enterprise sales complexity | Medium | High | Initial mid-market focus, case studies |
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---
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## 11. Visual Identity (Proposal)
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### Colors
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| Color | Hex | Use |
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|-------|-----|-----|
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| **Primary** | `#6366F1` (Indigo) | Logo, CTAs, accents |
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| **Secondary** | `#22D3EE` (Cyan) | Highlights, gradients |
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| **Dark** | `#0F172A` (Slate 900) | Backgrounds, text |
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| **Light** | `#F8FAFC` (Slate 50) | Light backgrounds |
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### Logo Concept
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```text
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╔═══╗
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║ S ║ ← Stacked layers (stratum)
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╠═══╣
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║ O ║ ← Ops = gear/automation
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╚═══╝
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```
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### Typography
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| Use | Font |
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|-----|------|
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| **Headings** | Inter (bold, clean, tech) |
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| **Body** | Inter (regular) |
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| **Code** | JetBrains Mono |
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---
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*Document generated: 2026-01-22*
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*Updated: 2026-01-22 (STRATUMIOPS → StratumIOps)*
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*Type: info (brand and business strategy)*
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*Project: StratumIOps (portfolio name)*
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