477 lines
20 KiB
Markdown
477 lines
20 KiB
Markdown
# StratumIOps: Estrategia de Marca y Modelo de Negocio
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## Resumen Ejecutivo
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| Aspecto | Decisión |
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|---------|----------|
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| **Nombre** | StratumIOps |
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| **Pronunciación** | "Stratum-I-Ops" |
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| **Eslogan** | "Intelligent layers. Automated operations." |
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| **Modelo** | Open Core + Enterprise + Services |
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| **Target** | Mid-market tech companies (50-500 devs) |
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| **Diferenciador** | Único platform integrado Rust-native con IA |
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| **Dominio** | stratumiops.dev
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---
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## 1. Nombre y Branding
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### Nombre Seleccionado: StratumIOps
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ │
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│ ███████╗████████╗██████╗ █████╗ ████████╗██╗ ██╗███╗ ███╗
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│ ██╔════╝╚══██╔══╝██╔══██╗██╔══██╗╚══██╔══╝██║ ██║████╗ ████║
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│ ███████╗ ██║ ██████╔╝███████║ ██║ ██║ ██║██╔████╔██║
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│ ╚════██║ ██║ ██╔══██╗██╔══██║ ██║ ██║ ██║██║╚██╔╝██║
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│ ███████║ ██║ ██║ ██║██║ ██║ ██║ ╚██████╔╝██║ ╚═╝ ██║
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│ ╚══════╝ ╚═╝ ╚═╝ ╚═╝╚═╝ ╚═╝ ╚═╝ ╚═════╝ ╚═╝ ╚═╝
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│ ██████╗ ██████╗ ███████╗
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│ ██╔═══██╗██╔══██╗██╔════╝
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│ ██║ ██║██████╔╝███████╗
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│ ██║ ██║██╔═══╝ ╚════██║
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│ ╚██████╔╝██║ ███████║
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│ ╚═════╝ ╚═╝ ╚══════╝
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│ │
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│ "Intelligent layers. Automated operations." │
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│ │
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└─────────────────────────────────────────────────────────────────┘
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```
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### Justificación
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| Criterio | Evaluación |
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|----------|------------|
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| **Tech-feel** | Sufijo "-Ops" inmediatamente tecnológico (GitOps, DevOps, MLOps, AIOps) |
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| **Metáfora** | "Stratum" = capas. Cada proyecto es una capa del stack |
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| **Market fit** | Conecta con Platform Engineering / DevOps market |
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| **Escalabilidad** | Permite añadir más "capas" en el futuro |
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| **Bilingüe** | Funciona igual en inglés y español |
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| **Disponibilidad** | stratumiops.dev / stratumiops.io probablemente disponibles |
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| **Diferenciación** | No hay competidores directos con ese nombre |
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| **Memorable** | Fácil de recordar, no muy largo |
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### Alternativas Consideradas
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| Nombre | Concepto | Razón de Descarte |
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|--------|----------|-------------------|
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| STRATUMIOPS (solo) | Capas geológicas | Falta tech-feel, stratum.dev no disponible |
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| NEXUS | Punto de conexión | Muy usado en tech |
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| Layerix | Layers + suffix tech | Inventado, menos reconocible |
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| Forgelayer | Forge + layers | Más largo, menos memorable |
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| DevSTRATUMIOPS | Dev + layers | Suena genérico |
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---
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## 2. Arquitectura de Marca
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### Jerarquía de Productos
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```text
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StratumIOps
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"Intelligent layers.
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Automated operations."
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│
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┌────────────────┼────────────────┐
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│ │ │
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▼ ▼ ▼
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┌──────────┐ ┌──────────┐ ┌────────────┐
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│StratumIOps│ │StratumIOps│ │ StratumIOps │
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│ Core │ │ Pro │ │ Enterprise │
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│ (OSS) │ │(License) │ │ (Support) │
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└──────────┘ └──────────┘ └────────────┘
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```
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### Productos Bajo el Paraguas
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| Producto | Origen | Nombre Público | Tagline |
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|----------|--------|----------------|---------|
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| Kogral | Knowledge Graph | StratumIOps/knowledge | "Capture and query team knowledge" |
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| Vapora | Orchestration | StratumIOps/orchestrate | "Coordinate agents and workflows" |
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| TypeDialog | Forms/Automation | StratumIOps/interact | "Universal forms and automation" |
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| Provisioning | Infrastructure | StratumIOps/provision | "Infrastructure as typed code" |
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### Visualización
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```text
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┌──────────────────────────────────────────────────────────────┐
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│ StratumIOps/knowledge ←── Kogral │
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│ "Capture and query team knowledge" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/orchestrate ←── Vapora │
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│ "Coordinate agents and development workflows" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/interact ←── TypeDialog │
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│ "Universal forms and automation" │
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├──────────────────────────────────────────────────────────────┤
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│ StratumIOps/provision ←── Provisioning │
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│ "Infrastructure as typed code" │
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└──────────────────────────────────────────────────────────────┘
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```
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---
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## 3. Eslóganes
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### Principal
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> **"Intelligent layers. Automated operations."**
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### Variantes por Contexto
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| Contexto | Eslogan | Uso |
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|----------|---------|-----|
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| **Principal** | "Intelligent layers. Automated operations." | Branding general |
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| **Técnico** | "Stack intelligence. Automate everything." | Developer marketing |
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| **Flujo** | "From knowledge to deployment. Automated." | Presentaciones |
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| **Beneficios** | "Build smarter. Deploy faster." | Marketing, ads |
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| **Enterprise** | "The full-stack operations platform" | Ventas B2B |
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| **Pain point** | "Development without friction" | Landing pages |
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| **Kogral-centric** | "Where your team's knowledge becomes code" | Content marketing |
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### Mensaje Clave para Ventas
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> "StratumIOps es la única plataforma que unifica knowledge management, agent orchestration, universal forms, y infrastructure-as-code en un stack coherente de Rust. No más 10 herramientas desconectadas. No más conocimiento perdido. No más costos LLM descontrolados. Un ecosistema. Integración real."
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---
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## 4. Modelo de Negocio
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### 4.1 Open Core + Enterprise
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#### Tier FREE (Open Source)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps FREE (OSS) │
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├─────────────────────────────────────────────────────────────────┤
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│ • Kogral core (knowledge graph, CLI, MCP) │
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│ • Vapora community (agents, basic routing) │
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│ • TypeDialog core (6 backends, forms) │
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│ • Provisioning community (AWS, basic orchestration) │
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│ • Single-tenant, self-hosted │
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│ • Community support (GitHub Issues) │
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└─────────────────────────────────────────────────────────────────┘
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```
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#### Tier PRO (Licencia)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps PRO ($X/user/month) │
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├─────────────────────────────────────────────────────────────────┤
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│ Todo de Free + │
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│ • Multi-tenant con SurrealDB scopes │
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│ • Budget enforcement avanzado (alertas, dashboards) │
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│ • Todos los cloud providers (GCP, Azure, Hetzner, UpCloud) │
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│ • SSO (SAML, OIDC) │
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│ • Priority support (48h SLA) │
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│ • Actualizaciones automáticas │
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└─────────────────────────────────────────────────────────────────┘
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```
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#### Tier ENTERPRISE (Custom)
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```text
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┌─────────────────────────────────────────────────────────────────┐
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│ StratumIOps ENTERPRISE (Custom pricing) │
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├─────────────────────────────────────────────────────────────────┤
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│ Todo de Pro + │
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│ • Security layer completo (39K líneas) │
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│ • Audit logging (7 años, 5 formatos export) │
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│ • MFA avanzado (WebAuthn/FIDO2) │
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│ • 5 KMS backends │
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│ • Cedar policies custom │
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│ • Break-glass multi-party │
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│ • Compliance packs (SOC2, HIPAA, GDPR) │
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│ • Dedicated support (4h SLA) │
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│ • Custom integrations │
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│ • On-premise deployment assistance │
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└─────────────────────────────────────────────────────────────────┘
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```
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### 4.2 Servicios Profesionales
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#### Implementación
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| Servicio | Duración | Tarifa Referencia |
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|----------|----------|-------------------|
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| Assessment inicial | 1-2 días | €2,000 - €4,000 |
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| Implementación básica | 1 semana | €8,000 - €15,000 |
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| Implementación enterprise | 1 mes | €30,000 - €60,000 |
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| Migración desde otras tools | Variable | Custom |
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#### Consultoría
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| Especialidad | Tarifa/Día |
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|--------------|------------|
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| Arquitectura de agentes IA | €1,500 |
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| Knowledge management strategy | €1,500 |
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| IaC modernization (Nickel) | €1,500 |
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| Security audit | €2,000 |
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#### Soporte Premium
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| Modalidad | Tarifa Mensual |
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|-----------|----------------|
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| Dedicated engineer | €5,000 - €10,000 |
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| On-call support 24/7 | €3,000 adicional |
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| Quarterly business reviews | Incluido en Enterprise |
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### 4.3 Training y Certificación
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#### StratumIOps Academy - Cursos
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| Curso | Formato | Precio |
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|-------|---------|--------|
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| StratumIOps Fundamentals | Online, self-paced | €500 |
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| StratumIOps for DevOps | 2 días, presencial | €1,200 |
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| AI Agent Development con Vapora | 3 días | €1,800 |
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| Nickel IaC Masterclass | 2 días | €1,200 |
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| Enterprise Security Workshop | 1 día | €800 |
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#### Certificaciones
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| Certificación | Examen |
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|---------------|--------|
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| StratumIOps Certified Developer (SOCD) | €300 |
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| StratumIOps Certified Architect (SOCA) | €500 |
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| StratumIOps Certified Administrator (SOCAD) | €400 |
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#### Corporate Training
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| Modalidad | Precio |
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|-----------|--------|
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| Team training (hasta 10 personas) | €8,000/día |
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---
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## 5. Estrategia de Reputación
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### 5.1 Thought Leadership
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| Canal | Contenido |
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|-------|-----------|
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| **Blog técnico** (stratumiops.dev/blog) | Deep dives arquitectura Rust, comparativas vs Terraform/LangChain, case studies |
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| **YouTube** | Demos de productos, tutoriales técnicos, conference talks |
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| **Newsletter** | Release notes, industry insights, tips & tricks |
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| **GitHub** | OSS contributions, example repos, community engagement |
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### 5.2 Community Building
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| Iniciativa | Propósito |
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|------------|-----------|
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| Discord/Slack community | Soporte peer-to-peer, feedback |
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| GitHub Discussions | Q&A técnico, RFCs públicos |
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| Meetups virtuales (mensuales) | Demos, AMA sessions |
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| Conference presence | RustConf, KubeCon, local meetups |
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| Open source contributions | Plugins, integrations, examples |
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### 5.3 Credibilidad Técnica
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**Diferenciadores para comunicar**:
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| Métrica | Mensaje |
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|---------|---------|
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| 195K líneas de Rust | Performance y type-safety |
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| 4,310+ tests | Calidad y confiabilidad |
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| 39K líneas de seguridad | Enterprise-ready |
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| Zero unsafe code | Security by design |
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| 100% documented APIs | Developer experience |
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| Full stack Rust | Consistencia tecnológica |
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---
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## 6. Posicionamiento Competitivo
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### Mapa de Posicionamiento
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```text
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ENTERPRISE FEATURES
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▲
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│
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Terraform/Pulumi │ ┌───────────┐
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● │ │StratumIOps │
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│ │ (aquí) │
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│ └───────────┘
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│
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───────────────────────┼───────────────────────▶
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SINGLE TOOL │ INTEGRATED PLATFORM
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│
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LangChain ● │
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│
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Notion ● │ ● Obsidian
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│
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│
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▼
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BASIC FEATURES
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```
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### Mensaje de Posicionamiento
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> "El único platform que integra knowledge management, agent orchestration, forms automation, y IaC en un stack coherente de Rust."
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### Comparativa con Alternativas
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| Aspecto | StratumIOps | Competencia |
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|---------|------------|-------------|
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| **Stack** | Rust end-to-end | Python/JS/Go mix |
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| **Config** | Nickel (typed) | YAML/JSON (runtime errors) |
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| **Multi-tenant** | SurrealDB scopes nativo | DIY isolation |
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| **IA** | Nativa en todos los productos | Retrofitted |
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| **Self-hosted** | Completo | SaaS lock-in |
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| **Agentes** | Learning-based, budget control | Chains estáticos |
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---
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## 7. Proyección Financiera
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### Escenario Conservador
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#### Año 1: Establecimiento
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| Fuente | Cálculo | Ingresos |
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|--------|---------|----------|
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| Enterprise (5 clientes) | 5 × €50K avg | €250,000 |
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| Pro (50 clientes) | 50 × €500/mes × 12 | €300,000 |
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| Consultoría | 200 días × €1,500 | €300,000 |
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| Training | 20 cursos × €5K avg | €100,000 |
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| **TOTAL AÑO 1** | | **€950,000** |
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#### Año 2: Crecimiento
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| Fuente | Cálculo | Ingresos |
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|--------|---------|----------|
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| Enterprise (15 clientes) | 15 × €50K avg | €750,000 |
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| Pro (200 clientes) | 200 × €500/mes × 12 | €1,200,000 |
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| Consultoría | 300 días × €1,500 | €450,000 |
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| Training + Certs | | €200,000 |
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| **TOTAL AÑO 2** | | **€2,600,000** |
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#### Año 3: Escala
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| Fuente | Cálculo | Ingresos |
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|--------|---------|----------|
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| Enterprise (40 clientes) | 40 × €50K avg | €2,000,000 |
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| Pro (500 clientes) | 500 × €500/mes × 12 | €3,000,000 |
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| Servicios profesionales | | €800,000 |
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| Academy | | €400,000 |
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| **TOTAL AÑO 3** | | **€6,200,000** |
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### Resumen Proyección
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```text
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Año 1: €950K ████████░░░░░░░░░░░░░░░░░░░░░░
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Año 2: €2.6M ██████████████████████░░░░░░░░
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Año 3: €6.2M ██████████████████████████████████████████████████
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```
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---
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## 8. Plan de Go-to-Market
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### Fase 1: Foundations (Meses 1-3)
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- [ ] Registrar dominio stratumiops.dev / stratumiops.io
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- [ ] Crear landing page con waitlist
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- [ ] Publicar StratumIOps/knowledge (Kogral) como OSS
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- [ ] Escribir 5 blog posts técnicos
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- [ ] Crear canal Discord
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### Fase 2: Community (Meses 4-6)
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- [ ] Publicar StratumIOps/orchestrate (Vapora) como OSS
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- [ ] Lanzar newsletter
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- [ ] Participar en 2 conferencias
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- [ ] Alcanzar 500 estrellas GitHub
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- [ ] Primeros 10 usuarios activos
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### Fase 3: Monetization (Meses 7-12)
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- [ ] Lanzar StratumIOps Pro
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- [ ] Cerrar 3 clientes Enterprise pilot
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- [ ] Lanzar StratumIOps Academy
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- [ ] Alcanzar €500K ARR
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- [ ] Contratar primer Customer Success
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---
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## 9. Métricas Clave (KPIs)
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### Product
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| Métrica | Target Año 1 |
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|---------|--------------|
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| GitHub stars | 2,000 |
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| Monthly active users (free) | 500 |
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| Pro subscribers | 50 |
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| Enterprise customers | 5 |
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### Revenue
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| Métrica | Target Año 1 |
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|---------|--------------|
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| ARR | €950K |
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| MRR growth | 15% mes |
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| Net Revenue Retention | 110% |
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| CAC payback | < 12 meses |
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### Community
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| Métrica | Target Año 1 |
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|---------|--------------|
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| Discord members | 1,000 |
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| Newsletter subscribers | 3,000 |
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| Blog monthly visitors | 10,000 |
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| Conference talks | 5 |
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---
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## 10. Riesgos y Mitigación
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| Riesgo | Probabilidad | Impacto | Mitigación |
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|--------|--------------|---------|------------|
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| Competidor con más recursos | Alta | Alto | Diferenciación técnica (Rust), comunidad OSS |
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| Adopción lenta de Nickel | Media | Medio | Documentación excelente, migration paths |
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| Dependencia de LLM providers | Alta | Medio | Soporte multi-provider, Ollama local |
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| Complejidad de venta enterprise | Media | Alto | Focus inicial en mid-market, case studies |
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---
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## 11. Identidad Visual (Propuesta)
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### Colores
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| Color | Hex | Uso |
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|-------|-----|-----|
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| **Primary** | `#6366F1` (Indigo) | Logo, CTAs, accents |
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| **Secondary** | `#22D3EE` (Cyan) | Highlights, gradients |
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| **Dark** | `#0F172A` (Slate 900) | Backgrounds, text |
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| **Light** | `#F8FAFC` (Slate 50) | Light backgrounds |
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### Logo Concept
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```text
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╔═══╗
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║ S ║ ← Capas apiladas (stratum)
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╠═══╣
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║ O ║ ← Ops = engranaje/automation
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╚═══╝
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```
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### Typography
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| Uso | Font |
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|-----|------|
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| **Headings** | Inter (bold, clean, tech) |
|
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| **Body** | Inter (regular) |
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| **Code** | JetBrains Mono |
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---
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|
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*Documento generado: 2026-01-22*
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*Actualizado: 2026-01-22 (STRATUMIOPS → StratumIOps)*
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*Tipo: info (estrategia de marca y negocio)*
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*Proyecto: StratumIOps (nombre del portfolio)*
|