StratumIOps: Brand Strategy and Business Model
Executive Summary
| Aspect |
Decision |
| Name |
StratumIOps |
| Pronunciation |
"Stratum-I-Ops" |
| Tagline |
"Intelligent layers. Automated operations." |
| Model |
Open Core + Enterprise + Services |
| Target |
Mid-market tech companies (50-500 devs) |
| Differentiator |
Only Rust-native integrated platform with AI |
| Domain |
stratumiops.dev |
1. Name and Branding
Selected Name: StratumIOps
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│ ╚══════╝ ╚═╝ ╚═╝ ╚═╝╚═╝ ╚═╝ ╚═╝ ╚═════╝ ╚═╝ ╚═╝
│ ██████╗ ██████╗ ███████╗
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│ │
│ "Intelligent layers. Automated operations." │
│ │
└─────────────────────────────────────────────────────────────────┘
Rationale
| Criterion |
Evaluation |
| Tech-feel |
"-Ops" suffix immediately tech-recognizable (GitOps, DevOps, MLOps, AIOps) |
| Metaphor |
"Stratum" = layers. Each project is a layer of the stack |
| Market fit |
Connects with Platform Engineering / DevOps market |
| Scalability |
Allows adding more "layers" in the future |
| Bilingual |
Works equally well in English and Spanish |
| Availability |
stratumiops.dev / stratumiops.io likely available |
| Differentiation |
No direct competitors with that name |
| Memorable |
Easy to remember, not too long |
Alternatives Considered
| Name |
Concept |
Reason for Rejection |
| STRATUMIOPS (alone) |
Geological layers |
Lacks tech-feel, stratum.dev unavailable |
| NEXUS |
Connection point |
Overused in tech |
| Layerix |
Layers + tech suffix |
Invented, less recognizable |
| Forgelayer |
Forge + layers |
Longer, less memorable |
| DevSTRATUMIOPS |
Dev + layers |
Sounds generic |
2. Brand Architecture
Product Hierarchy
StratumIOps
"Intelligent layers.
Automated operations."
│
┌────────────────┼────────────────┐
│ │ │
▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌────────────┐
│StratumIOps│ │StratumIOps│ │ StratumIOps │
│ Core │ │ Pro │ │ Enterprise │
│ (OSS) │ │(License) │ │ (Support) │
└──────────┘ └──────────┘ └────────────┘
Products Under the Umbrella
| Product |
Origin |
Public Name |
Tagline |
| Kogral |
Knowledge Graph |
StratumIOps/knowledge |
"Capture and query team knowledge" |
| Vapora |
Orchestration |
StratumIOps/orchestrate |
"Coordinate agents and workflows" |
| TypeDialog |
Forms/Automation |
StratumIOps/interact |
"Universal forms and automation" |
| Provisioning |
Infrastructure |
StratumIOps/provision |
"Infrastructure as typed code" |
Visualization
┌──────────────────────────────────────────────────────────────┐
│ StratumIOps/knowledge ←── Kogral │
│ "Capture and query team knowledge" │
├──────────────────────────────────────────────────────────────┤
│ StratumIOps/orchestrate ←── Vapora │
│ "Coordinate agents and development workflows" │
├──────────────────────────────────────────────────────────────┤
│ StratumIOps/interact ←── TypeDialog │
│ "Universal forms and automation" │
├──────────────────────────────────────────────────────────────┤
│ StratumIOps/provision ←── Provisioning │
│ "Infrastructure as typed code" │
└──────────────────────────────────────────────────────────────┘
3. Taglines
Main Tagline
"Intelligent layers. Automated operations."
Context-Specific Variants
| Context |
Tagline |
Use |
| Main |
"Intelligent layers. Automated operations." |
General branding |
| Technical |
"Stack intelligence. Automate everything." |
Developer marketing |
| Flow |
"From knowledge to deployment. Automated." |
Presentations |
| Benefits |
"Build smarter. Deploy faster." |
Marketing, ads |
| Enterprise |
"The full-stack operations platform" |
B2B sales |
| Pain point |
"Development without friction" |
Landing pages |
| Kogral-centric |
"Where your team's knowledge becomes code" |
Content marketing |
Key Sales Message
"StratumIOps is the only platform that unifies knowledge management, agent orchestration, universal forms, and infrastructure-as-code in a coherent Rust stack. No more 10 disconnected tools. No more lost knowledge. No more uncontrolled LLM costs. One ecosystem. Real integration."
4. Business Model
4.1 Open Core + Enterprise
FREE Tier (Open Source)
┌─────────────────────────────────────────────────────────────────┐
│ StratumIOps FREE (OSS) │
├─────────────────────────────────────────────────────────────────┤
│ • Kogral core (knowledge graph, CLI, MCP) │
│ • Vapora community (agents, basic routing) │
│ • TypeDialog core (6 backends, forms) │
│ • Provisioning community (AWS, basic orchestration) │
│ • Single-tenant, self-hosted │
│ • Community support (GitHub Issues) │
└─────────────────────────────────────────────────────────────────┘
PRO Tier (License)
┌─────────────────────────────────────────────────────────────────┐
│ StratumIOps PRO ($X/user/month) │
├─────────────────────────────────────────────────────────────────┤
│ Everything in Free + │
│ • Multi-tenant with SurrealDB scopes │
│ • Advanced budget enforcement (alerts, dashboards) │
│ • All cloud providers (GCP, Azure, Hetzner, UpCloud) │
│ • SSO (SAML, OIDC) │
│ • Priority support (48h SLA) │
│ • Automatic updates │
└─────────────────────────────────────────────────────────────────┘
ENTERPRISE Tier (Custom)
┌─────────────────────────────────────────────────────────────────┐
│ StratumIOps ENTERPRISE (Custom pricing) │
├─────────────────────────────────────────────────────────────────┤
│ Everything in Pro + │
│ • Complete security layer (39K lines) │
│ • Audit logging (7 years, 5 export formats) │
│ • Advanced MFA (WebAuthn/FIDO2) │
│ • 5 KMS backends │
│ • Custom Cedar policies │
│ • Multi-party break-glass │
│ • Compliance packs (SOC2, HIPAA, GDPR) │
│ • Dedicated support (4h SLA) │
│ • Custom integrations │
│ • On-premise deployment assistance │
└─────────────────────────────────────────────────────────────────┘
4.2 Professional Services
Implementation
| Service |
Duration |
Reference Rate |
| Initial assessment |
1-2 days |
€2,000 - €4,000 |
| Basic implementation |
1 week |
€8,000 - €15,000 |
| Enterprise implementation |
1 month |
€30,000 - €60,000 |
| Migration from other tools |
Variable |
Custom |
Consulting
| Specialty |
Rate/Day |
| AI agent architecture |
€1,500 |
| Knowledge management strategy |
€1,500 |
| IaC modernization (Nickel) |
€1,500 |
| Security audit |
€2,000 |
Premium Support
| Modality |
Monthly Rate |
| Dedicated engineer |
€5,000 - €10,000 |
| 24/7 on-call support |
€3,000 additional |
| Quarterly business reviews |
Included in Enterprise |
4.3 Training and Certification
StratumIOps Academy - Courses
| Course |
Format |
Price |
| StratumIOps Fundamentals |
Online, self-paced |
€500 |
| StratumIOps for DevOps |
2 days, in-person |
€1,200 |
| AI Agent Development with Vapora |
3 days |
€1,800 |
| Nickel IaC Masterclass |
2 days |
€1,200 |
| Enterprise Security Workshop |
1 day |
€800 |
Certifications
| Certification |
Exam |
| StratumIOps Certified Developer (SOCD) |
€300 |
| StratumIOps Certified Architect (SOCA) |
€500 |
| StratumIOps Certified Administrator (SOCAD) |
€400 |
Corporate Training
| Modality |
Price |
| Team training (up to 10 people) |
€8,000/day |
5. Reputation Strategy
5.1 Thought Leadership
| Channel |
Content |
| Tech blog (stratumiops.dev/blog) |
Rust architecture deep dives, comparisons vs Terraform/LangChain, case studies |
| YouTube |
Product demos, technical tutorials, conference talks |
| Newsletter |
Release notes, industry insights, tips & tricks |
| GitHub |
OSS contributions, example repos, community engagement |
| Initiative |
Purpose |
| Discord/Slack community |
Peer-to-peer support, feedback |
| GitHub Discussions |
Technical Q&A, public RFCs |
| Virtual meetups (monthly) |
Demos, AMA sessions |
| Conference presence |
RustConf, KubeCon, local meetups |
| Open source contributions |
Plugins, integrations, examples |
5.3 Technical Credibility
Differentiators to communicate:
| Metric |
Message |
| 195K lines of Rust |
Performance and type-safety |
| 4,310+ tests |
Quality and reliability |
| 39K lines of security |
Enterprise-ready |
| Zero unsafe code |
Security by design |
| 100% documented APIs |
Developer experience |
| Full stack Rust |
Technological consistency |
6. Competitive Positioning
Positioning Map
ENTERPRISE FEATURES
▲
│
Terraform/Pulumi │ ┌───────────┐
● │ │StratumIOps │
│ │ (here) │
│ └───────────┘
│
───────────────────────┼───────────────────────▶
SINGLE TOOL │ INTEGRATED PLATFORM
│
LangChain ● │
│
Notion ● │ ● Obsidian
│
│
▼
BASIC FEATURES
Positioning Statement
"The only platform that integrates knowledge management, agent orchestration, forms automation, and IaC in a coherent Rust stack."
Comparison with Alternatives
| Aspect |
StratumIOps |
Competition |
| Stack |
End-to-end Rust |
Python/JS/Go mix |
| Config |
Nickel (typed) |
YAML/JSON (runtime errors) |
| Multi-tenant |
Native SurrealDB scopes |
DIY isolation |
| AI |
Native in all products |
Retrofitted |
| Self-hosted |
Complete |
SaaS lock-in |
| Agents |
Learning-based, budget control |
Static chains |
7. Financial Projection
Conservative Scenario
Year 1: Establishment
| Source |
Calculation |
Revenue |
| Enterprise (5 customers) |
5 × €50K avg |
€250,000 |
| Pro (50 customers) |
50 × €500/month × 12 |
€300,000 |
| Consulting |
200 days × €1,500 |
€300,000 |
| Training |
20 courses × €5K avg |
€100,000 |
| TOTAL YEAR 1 |
|
€950,000 |
Year 2: Growth
| Source |
Calculation |
Revenue |
| Enterprise (15 customers) |
15 × €50K avg |
€750,000 |
| Pro (200 customers) |
200 × €500/month × 12 |
€1,200,000 |
| Consulting |
300 days × €1,500 |
€450,000 |
| Training + Certs |
|
€200,000 |
| TOTAL YEAR 2 |
|
€2,600,000 |
Year 3: Scale
| Source |
Calculation |
Revenue |
| Enterprise (40 customers) |
40 × €50K avg |
€2,000,000 |
| Pro (500 customers) |
500 × €500/month × 12 |
€3,000,000 |
| Professional services |
|
€800,000 |
| Academy |
|
€400,000 |
| TOTAL YEAR 3 |
|
€6,200,000 |
Projection Summary
Year 1: €950K ████████░░░░░░░░░░░░░░░░░░░░░░
Year 2: €2.6M ██████████████████████░░░░░░░░
Year 3: €6.2M ██████████████████████████████████████████████████
8. Go-to-Market Plan
Phase 1: Foundations (Months 1-3)
Phase 3: Monetization (Months 7-12)
9. Key Metrics (KPIs)
Product
| Metric |
Year 1 Target |
| GitHub stars |
2,000 |
| Monthly active users (free) |
500 |
| Pro subscribers |
50 |
| Enterprise customers |
5 |
Revenue
| Metric |
Year 1 Target |
| ARR |
€950K |
| MRR growth |
15% month |
| Net Revenue Retention |
110% |
| CAC payback |
< 12 months |
| Metric |
Year 1 Target |
| Discord members |
1,000 |
| Newsletter subscribers |
3,000 |
| Blog monthly visitors |
10,000 |
| Conference talks |
5 |
10. Risks and Mitigation
| Risk |
Probability |
Impact |
Mitigation |
| Better-funded competitor |
High |
High |
Technical differentiation (Rust), OSS community |
| Slow Nickel adoption |
Medium |
Medium |
Excellent documentation, migration paths |
| LLM provider dependency |
High |
Medium |
Multi-provider support, local Ollama |
| Enterprise sales complexity |
Medium |
High |
Initial mid-market focus, case studies |
11. Visual Identity (Proposal)
Colors
| Color |
Hex |
Use |
| Primary |
#6366F1 (Indigo) |
Logo, CTAs, accents |
| Secondary |
#22D3EE (Cyan) |
Highlights, gradients |
| Dark |
#0F172A (Slate 900) |
Backgrounds, text |
| Light |
#F8FAFC (Slate 50) |
Light backgrounds |
Logo Concept
╔═══╗
║ S ║ ← Stacked layers (stratum)
╠═══╣
║ O ║ ← Ops = gear/automation
╚═══╝
Typography
| Use |
Font |
| Headings |
Inter (bold, clean, tech) |
| Body |
Inter (regular) |
| Code |
JetBrains Mono |
Document generated: 2026-01-22
Updated: 2026-01-22 (STRATUMIOPS → StratumIOps)
Type: info (brand and business strategy)
Project: StratumIOps (portfolio name)
