334 lines
10 KiB
Markdown
334 lines
10 KiB
Markdown
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# 🏛️ SYNTAXIS - Brand Identity Guide
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## Brand Essence
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### Name & Origin
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```
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Name: SYNTAXIS
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Origin: Greek (σύνταξις)
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Meaning: Arrangement, Composition, Systematic Ordering
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Pronunciation: sin-TAK-sis
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```
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### Core Identity
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**SYNTAXIS** represents the systematic arrangement of complex elements into harmonious workflows. Like Ptolemy's "Syntaxis Mathematica" brought order to astronomy, SYNTAXIS brings systematic order to project orchestration.
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---
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## Visual Identity
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### Logo Concepts
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#### Concept 1: The Arrangement Symbol (RECOMMENDED)
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```
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╔════════════════════════════════════╗
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║ ◆ ║
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║ ◆ ■ ◆ SYNTAXIS ║
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║ ◆ ■ ▲ ■ ◆ ║
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║ ◆ ■ ◆ Systematic ║
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║ ◆ Orchestration ║
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╚════════════════════════════════════╝
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Elements arranged in perfect syntax - diamond (◆) = phases
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triangle (▲) = core, squares (■) = tasks
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```
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#### Concept 2: Greek Column + Code
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```
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╔════════════════════════════════════╗
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║ ╬╬╬ ║
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║ ║║║ SYNTAXIS ║
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║ ║║║ { systematic } ║
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║ ║║║ { orchestration } ║
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║ ▀▀▀ ║
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╚════════════════════════════════════╝
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Greek column (foundation) + code brackets (technical)
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```
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#### Concept 3: Minimalist S-Matrix
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```
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╔════════════════════════════════════╗
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║ ┌─┬─┬─┐ ║
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║ ├─S─┼─┤ SYNTAXIS ║
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║ ├─┼─┼─┤ ║
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║ └─┴─┴─┘ ║
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╚════════════════════════════════════╝
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Grid system with S integrated - systematic arrangement
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```
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#### Concept 4: Dynamic Flow Arrangement
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```
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╔════════════════════════════════════╗
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║ ∿∿∿ ║
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║ ∿ SYN ∿ SYNTAXIS ║
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║ ∿∿∿ ║
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║ Systematic flow of tasks ║
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╚════════════════════════════════════╗
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Wave patterns showing systematic flow
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```
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### Color Palette
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#### Primary Colors
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```
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SYNTAXIS Blue (Primary)
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Hex: #2C5F8E
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RGB: 44, 95, 142
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Usage: Primary brand color, headers, CTAs
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Why: Professional, systematic, trustworthy
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Greek Stone Gray (Secondary)
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Hex: #6B7280
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RGB: 107, 114, 128
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Usage: Text, backgrounds, secondary elements
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Why: Classical, timeless, architectural
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Arrangement Gold (Accent)
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Hex: #D97706
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RGB: 217, 119, 6
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Usage: Highlights, active states, success
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Why: Excellence, achievement, classical Greek
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System Green (Success)
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Hex: #059669
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RGB: 5, 150, 105
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Usage: Completed tasks, success states
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Why: Progress, completion, positive
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Order Purple (Special)
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Hex: #7C3AED
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RGB: 124, 58, 237
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Usage: VAPORA integration, AI features
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Why: Intelligence, innovation, special features
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```
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#### Color Combinations
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```
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Light Mode:
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Background: #FFFFFF
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Text: #1F2937 (Dark gray)
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Primary: #2C5F8E (SYNTAXIS Blue)
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Accent: #D97706 (Arrangement Gold)
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Dark Mode:
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Background: #0F172A (Deep dark)
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Text: #F1F5F9 (Light gray)
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Primary: #60A5FA (Lighter blue)
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Accent: #FCD34D (Lighter gold)
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Terminal/CLI:
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Background: #000000
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Primary: #60A5FA (Bright blue)
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Success: #10B981 (Bright green)
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Warning: #F59E0B (Bright amber)
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Error: #EF4444 (Bright red)
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```
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### Typography
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```
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Headlines: Inter, Helvetica Neue (Clean, systematic)
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Body Text: Source Sans Pro, System UI (Readable, professional)
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Monospace: JetBrains Mono, Fira Code (Code, CLI)
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Font Weights:
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Headlines: 700 (Bold), 600 (Semibold)
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Body: 400 (Regular), 500 (Medium)
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Code: 400 (Regular)
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Sizes:
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H1: 48px/3rem
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H2: 36px/2.25rem
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H3: 24px/1.5rem
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Body: 16px/1rem
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Small: 14px/0.875rem
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Code: 14px/0.875rem
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```
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### Visual Elements
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#### Icons & Symbols
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```
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◆ Diamond - Phases
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■ Square - Tasks
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▲ Triangle - Core/Priority
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○ Circle - Projects
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→ Arrow - Flow/Progress
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⟳ Cycle - Orchestration
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≡ Lines - Systematic arrangement
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∿ Wave - Flow/Rhythm
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╬ Column - Foundation/Architecture
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```
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#### Patterns
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```
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Grid System: Representing systematic arrangement
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├─┼─┼─┤ Order and structure
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│ │ │ │ Parallel processing
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Flow Lines: Showing orchestration flow
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━━━━━━━ Connected workflows
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∿∿∿∿∿∿∿ Dynamic movement
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```
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---
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## ASCII Art for CLI
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### Startup Banner
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```
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╔═════════════════════════════════╗
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║ ┏━┓ ╻ ╻ ┏┓╻ ╺┳╸ ┏━┓ ╻ ╻ ╻ ┏━┓ ║
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║ ┗━┓ ┗┳┛ ┃┗┫ ┃ ┣━┫ ┏╋┛ ┃ ┗━┓ ║
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║ ┗━┛ ╹ ╹ ╹ ╹ ╹ ╹ ╹ ╹ ╹ ┗━┛ ║
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║ ▲ Systematic Orchestration ║
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║ ■ Perfectly Arranged ║
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║ syntaxis.dev ║
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╚═════════════════════════════════╝
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```
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### Minimal Banner
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```
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▲ SYNTAXIS - Systematic Orchestration
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■ Projects: 12 | Tasks: 47 | Phase: Development
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◆ syntaxis.dev
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```
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### Compact Version
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```
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[SYNTAXIS] > Arranging your workflows systematically
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```
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---
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## Brand Voice & Messaging
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### Tone Attributes
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- **Systematic** - Organized, methodical, structured
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- **Professional** - Credible, trustworthy, enterprise-ready
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- **Clear** - Direct, unambiguous, precise
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- **Scholarly** - Intelligent without being pretentious
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- **Action-oriented** - Focused on results and progress
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### Key Messages
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#### Tagline Options
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```
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Primary: "Systematic Orchestration, Perfectly Arranged"
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Developer: "Where code meets composition"
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Enterprise: "Enterprise orchestration, systematically delivered"
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Technical: "Task syntax for modern workflows"
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VAPORA: "The systematic foundation for AI orchestration"
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```
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### Value Propositions
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**For Developers:**
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"SYNTAXIS brings systematic order to your development workflows. Like syntax in code, every task has its perfect place."
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**For Teams:**
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"Orchestrate team workflows with the precision of a classical composition. SYNTAXIS arranges complexity into clarity."
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**For Enterprises:**
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"Production-grade orchestration that scales systematically. From startup to enterprise, SYNTAXIS maintains perfect arrangement."
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**For VAPORA Users:**
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"The systematic foundation for AI agent orchestration. SYNTAXIS provides the structured base for intelligent automation."
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---
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## Brand Applications
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### Website Header
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```
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┌─────────────────────────────────────────────────────────┐
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│ ◆ SYNTAXIS [Docs] [GitHub] [▼] │
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├─────────────────────────────────────────────────────────┤
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│ │
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│ Systematic Orchestration, │
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│ Perfectly Arranged │
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│ │
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│ Transform chaos into composition with │
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│ production-grade task orchestration │
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│ │
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│ [Get Started] [View Demo] [Documentation] │
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│ │
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└─────────────────────────────────────────────────────────┘
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```
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### Social Media Bio
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```
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Twitter/X:
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SYNTAXIS | Systematic orchestration platform built in Rust
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◆ Multi-interface (CLI/TUI/Dashboard/API)
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■ Production-grade (691+ tests, zero unsafe)
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▲ Foundation for @VAPORA
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→ syntaxis.dev
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```
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### Email Signature
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```
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━━━━━━━━━━━━━━━━━━━━━━━━━━━
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SYNTAXIS - Systematic Orchestration
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Where workflows find their perfect arrangement
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syntaxis.dev | github.com/syntaxis
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━━━━━━━━━━━━━━━━━━━━━━━━━━━
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```
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---
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## Usage Examples
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### CLI Commands
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```bash
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syntaxis init # Initialize project
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syntaxis arrange tasks # Arrange task order
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syntaxis compose workflow # Compose new workflow
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syntaxis orchestrate # Begin orchestration
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syntaxis phase transition # Transition phases
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syntaxis status # View systematic status
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```
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### Marketing Copy
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```
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Headline: "Order from Chaos"
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Subhead: "SYNTAXIS brings systematic arrangement to modern orchestration"
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Body: Like Ptolemy's Syntaxis brought order to the heavens,
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SYNTAXIS brings order to your workflows. Every task
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in its place, every phase in perfect sequence.
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```
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---
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## Implementation Checklist
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### Immediate Actions
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- [x] Domain secured: syntaxis.dev, syntaxis.work
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- [ ] Create logo files (SVG, PNG)
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- [ ] Set up color system in CSS/Tailwind
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- [ ] Update CLI with new ASCII art
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- [ ] Create GitHub organization: @syntaxis or @syntaxis-rs
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### This Week
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- [ ] Design website landing page
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- [ ] Update all codebase references
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- [ ] Create social media accounts
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- [ ] Design business cards/materials
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- [ ] Write announcement blog post
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### Brand Protection
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- [ ] Register trademark (optional)
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- [ ] Secure remaining domains (.com, .io if available)
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- [ ] Create brand guidelines PDF
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- [ ] Document voice and tone guide
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---
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**SYNTAXIS** - Where systematic meets orchestration.
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syntaxis.dev | Systematic Orchestration, Perfectly Arranged
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