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syntaxis/assets/branding/brand-identity.md
Jesús Pérez 9cef9b8d57 refactor: consolidate configuration directories 
Merge _configs/ into config/ for single configuration directory.
Update all path references.

Changes:
- Move _configs/* to config/
- Update .gitignore for new patterns
- No code references to _configs/ found

Impact: -1 root directory (layout_conventions.md compliance)
2025-12-26 18:36:23 +00:00

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🏛️ SYNTAXIS - Brand Identity Guide

Brand Essence

Name & Origin

Name:         SYNTAXIS
Origin:       Greek (σύνταξις)
Meaning:      Arrangement, Composition, Systematic Ordering
Pronunciation: sin-TAK-sis

Core Identity

SYNTAXIS represents the systematic arrangement of complex elements into harmonious workflows. Like Ptolemy's "Syntaxis Mathematica" brought order to astronomy, SYNTAXIS brings systematic order to project orchestration.

Visual Identity

Logo Concepts

Concept 1: The Arrangement Symbol (RECOMMENDED)

     ╔════════════════════════════════════╗
     ║        ◆                           ║
     ║      ◆ ■ ◆     SYNTAXIS           ║
     ║    ◆ ■ ▲ ■ ◆                      ║
     ║      ◆ ■ ◆     Systematic          ║
     ║        ◆       Orchestration       ║
     ╚════════════════════════════════════╝

Elements arranged in perfect syntax - diamond (◆) = phases
triangle (▲) = core, squares (■) = tasks

Concept 2: Greek Column + Code

     ╔════════════════════════════════════╗
     ║    ╬╬╬                             ║
     ║    ║║║    SYNTAXIS                 ║
     ║    ║║║    { systematic }           ║
     ║    ║║║    { orchestration }        ║
     ║    ▀▀▀                             ║
     ╚════════════════════════════════════╝

Greek column (foundation) + code brackets (technical)

Concept 3: Minimalist S-Matrix

     ╔════════════════════════════════════╗
     ║    ┌─┬─┬─┐                        ║
     ║    ├─S─┼─┤  SYNTAXIS              ║
     ║    ├─┼─┼─┤                        ║
     ║    └─┴─┴─┘                        ║
     ╚════════════════════════════════════╝

Grid system with S integrated - systematic arrangement

Concept 4: Dynamic Flow Arrangement

     ╔════════════════════════════════════╗
     ║      ∿∿∿                          ║
     ║    ∿ SYN ∿   SYNTAXIS             ║
     ║      ∿∿∿                          ║
     ║    Systematic flow of tasks        ║
     ╚════════════════════════════════════╗

Wave patterns showing systematic flow

Color Palette

Primary Colors

SYNTAXIS Blue (Primary)
Hex:     #2C5F8E
RGB:     44, 95, 142
Usage:   Primary brand color, headers, CTAs
Why:     Professional, systematic, trustworthy

Greek Stone Gray (Secondary)
Hex:     #6B7280
RGB:     107, 114, 128
Usage:   Text, backgrounds, secondary elements
Why:     Classical, timeless, architectural

Arrangement Gold (Accent)
Hex:     #D97706
RGB:     217, 119, 6
Usage:   Highlights, active states, success
Why:     Excellence, achievement, classical Greek

System Green (Success)
Hex:     #059669
RGB:     5, 150, 105
Usage:   Completed tasks, success states
Why:     Progress, completion, positive

Order Purple (Special)
Hex:     #7C3AED
RGB:     124, 58, 237
Usage:   VAPORA integration, AI features
Why:     Intelligence, innovation, special features

Color Combinations

Light Mode:
Background: #FFFFFF
Text:       #1F2937 (Dark gray)
Primary:    #2C5F8E (SYNTAXIS Blue)
Accent:     #D97706 (Arrangement Gold)

Dark Mode:
Background: #0F172A (Deep dark)
Text:       #F1F5F9 (Light gray)
Primary:    #60A5FA (Lighter blue)
Accent:     #FCD34D (Lighter gold)

Terminal/CLI:
Background: #000000
Primary:    #60A5FA (Bright blue)
Success:    #10B981 (Bright green)
Warning:    #F59E0B (Bright amber)
Error:      #EF4444 (Bright red)

Typography

Headlines:    Inter, Helvetica Neue (Clean, systematic)
Body Text:    Source Sans Pro, System UI (Readable, professional)
Monospace:    JetBrains Mono, Fira Code (Code, CLI)

Font Weights:
Headlines:    700 (Bold), 600 (Semibold)
Body:         400 (Regular), 500 (Medium)
Code:         400 (Regular)

Sizes:
H1:           48px/3rem
H2:           36px/2.25rem
H3:           24px/1.5rem
Body:         16px/1rem
Small:        14px/0.875rem
Code:         14px/0.875rem

Visual Elements

Icons & Symbols

◆ Diamond     - Phases
■ Square      - Tasks
▲ Triangle    - Core/Priority
○ Circle      - Projects
→ Arrow       - Flow/Progress
⟳ Cycle       - Orchestration
≡ Lines       - Systematic arrangement
∿ Wave        - Flow/Rhythm
╬ Column      - Foundation/Architecture

Patterns

Grid System:  Representing systematic arrangement
├─┼─┼─┤       Order and structure
│ │ │ │       Parallel processing

Flow Lines:   Showing orchestration flow
━━━━━━━       Connected workflows
∿∿∿∿∿∿∿       Dynamic movement

ASCII Art for CLI

Startup Banner

╔═════════════════════════════════╗
║  ┏━┓ ╻ ╻ ┏┓╻ ╺┳╸ ┏━┓ ╻ ╻ ╻ ┏━┓  ║ 
║  ┗━┓ ┗┳┛ ┃┗┫  ┃  ┣━┫ ┏╋┛ ┃ ┗━┓  ║
║  ┗━┛  ╹  ╹ ╹  ╹  ╹ ╹ ╹ ╹ ╹ ┗━┛  ║
║   ▲ Systematic Orchestration    ║
║   ■  Perfectly Arranged         ║
║          syntaxis.dev           ║
╚═════════════════════════════════╝

Minimal Banner

    ▲ SYNTAXIS - Systematic Orchestration
    ■ Projects: 12 | Tasks: 47 | Phase: Development
    ◆ syntaxis.dev

Compact Version

[SYNTAXIS] > Arranging your workflows systematically

Brand Voice & Messaging

Tone Attributes

  • Systematic - Organized, methodical, structured
  • Professional - Credible, trustworthy, enterprise-ready
  • Clear - Direct, unambiguous, precise
  • Scholarly - Intelligent without being pretentious
  • Action-oriented - Focused on results and progress

Key Messages

Tagline Options

Primary:    "Systematic Orchestration, Perfectly Arranged"
Developer:  "Where code meets composition"
Enterprise: "Enterprise orchestration, systematically delivered"
Technical:  "Task syntax for modern workflows"
VAPORA:     "The systematic foundation for AI orchestration"

Value Propositions

For Developers: "SYNTAXIS brings systematic order to your development workflows. Like syntax in code, every task has its perfect place."

For Teams: "Orchestrate team workflows with the precision of a classical composition. SYNTAXIS arranges complexity into clarity."

For Enterprises: "Production-grade orchestration that scales systematically. From startup to enterprise, SYNTAXIS maintains perfect arrangement."

For VAPORA Users: "The systematic foundation for AI agent orchestration. SYNTAXIS provides the structured base for intelligent automation."

Brand Applications

Website Header

┌─────────────────────────────────────────────────────────┐
│ ◆ SYNTAXIS                          [Docs] [GitHub] [▼] │
├─────────────────────────────────────────────────────────┤
│                                                         │
│     Systematic Orchestration,                           │
│     Perfectly Arranged                                  │
│                                                         │
│     Transform chaos into composition with               │
│     production-grade task orchestration                 │
│                                                         │
│     [Get Started] [View Demo] [Documentation]           │
│                                                         │
└─────────────────────────────────────────────────────────┘

Social Media Bio

Twitter/X:
SYNTAXIS | Systematic orchestration platform built in Rust
◆ Multi-interface (CLI/TUI/Dashboard/API)
■ Production-grade (691+ tests, zero unsafe)
▲ Foundation for @VAPORA
→ syntaxis.dev

Email Signature

━━━━━━━━━━━━━━━━━━━━━━━━━━━
SYNTAXIS - Systematic Orchestration
Where workflows find their perfect arrangement
syntaxis.dev | github.com/syntaxis
━━━━━━━━━━━━━━━━━━━━━━━━━━━

Usage Examples

CLI Commands

syntaxis init                    # Initialize project
syntaxis arrange tasks           # Arrange task order
syntaxis compose workflow        # Compose new workflow
syntaxis orchestrate            # Begin orchestration
syntaxis phase transition       # Transition phases
syntaxis status                 # View systematic status

Marketing Copy

Headline: "Order from Chaos"
Subhead:  "SYNTAXIS brings systematic arrangement to modern orchestration"

Body: Like Ptolemy's Syntaxis brought order to the heavens,
      SYNTAXIS brings order to your workflows. Every task
      in its place, every phase in perfect sequence.

Implementation Checklist

Immediate Actions

  • Domain secured: syntaxis.dev, syntaxis.work
  • Create logo files (SVG, PNG)
  • Set up color system in CSS/Tailwind
  • Update CLI with new ASCII art
  • Create GitHub organization: @syntaxis or @syntaxis-rs

This Week

  • Design website landing page
  • Update all codebase references
  • Create social media accounts
  • Design business cards/materials
  • Write announcement blog post

Brand Protection

  • Register trademark (optional)
  • Secure remaining domains (.com, .io if available)
  • Create brand guidelines PDF
  • Document voice and tone guide

SYNTAXIS - Where systematic meets orchestration.

syntaxis.dev | Systematic Orchestration, Perfectly Arranged